Dr. Michael Baer is a growth-focused fractional Chief Marketing Officer with over 35 years of marketing and operational leadership, and a track record of making people, creativity, work and results better everywhere he’s been. Following 10 years as a B2B CMO, Michael has spent the last 5 years as a fractional CMO focused on helping start-ups and growth-stage, mission-driven organizations translate their clinical excellence into clear market differentiation and sustainable growth. Michael’s work involves helping them clarify their story, focus their efforts, and build the systems that turn marketing from activity into traction. By setting clear strategy, tightening messaging, and installing the right frameworks and KPIs, he power up teams and helps them move from “doing more” to “doing what matters.